Rare Life Media is on a mission to help small business owners discover and pursue their rare life.

Founders Stephen & Michele Smith spent 25 years building a national communications firm that was named to the Inc. 5000 list, then selling their company to a strategic acquirer in the midst of a pandemic. They have extensive experience in publishing, marketing, writing, design, small business operations, and living a creative life.


From our studio in historic downtown Fort Payne, Alabama, Rare Life Media records, edits, mixes, and masters a number of local and national podcasts.One in particular, The StoryConnect Podcast, has earned numerous national awards."Podcasts keep growing in popularity, and I enjoy the challenge of engineering a show that flows well and sounds great for those looking for information and entertainment," says audio engineer Lucas Smith.While the national podcasts are recorded offsite with files sent to Lucas, our studio is home base for two local shows. The Fort Payne Chamber of Commerce executive director visits the studio with guests to record episodes of “Business Is Booming.” Topics include business tips, downtown development, and Chamber programs. “Parts Of Us” is hosted by a counselor who discusses with guests the mental, physical, emotional, and spiritual aspects of the human experience.A new show is underway, "Fred Hunter's Alabama," that features a well-known television personality interviewing fascinating people from across the state.“Having a long history of serving the utility markets, it's an honor to work on the national shows," says Rare Life Media founder Stephen V. Smith. "But we particularly enjoy bringing these capabilities to the local market so that people in our area can share their expertise and showcase their businesses through podcasts.”